Mighty Tieton Events needed to refine why its product should be valued and by whom. Transforming 14,000 sq ft of a fruit warehouse into a distinctive event venue required a balance of rustic and glamour, so that it could attract a variety of renters from weddings, to trade shows, and corporate retreats. They doubled down on the identity of the space by investing in uplighting to illuminate the 26 foot tall architecture and by adding on an outdoor garden space to emphasize its history amidst the surrounding orchards. Mighty Tieton Events capitalized on the charm of a historic, agricultural storage building by wiping down the patina but not painting over the heritage.
Good Root Growers found its niche by turning the raising of food into a cultural product. Selling vegetable starts rather than full grown produce meant that there could be a high touch relationship with customers who would eventually take over the stewardship of the product. Customers are involved from the beginning of the lifecycle of their product: selecting heirloom varieties with full disclosure of seed sources, nutrients and soil origins.
SLEEPOVER WITH ART
Through 2010 - 2014, 17 Cox hosted a residency program for artists, writers, architects and scholars of visual media... the surprise value was that it was also the hottest AirBNB on Boston's North Shore. The interior balcony overlooking the gallery of installation art and the collection of 1200+ titles in the library were not only a resource for a residency program, they were massive assets to the accommodation industry.
TAKING ADVANTAGE OF SCALE
Services Invisible has managed this annual call for entries for years, growing it to nearly 1,000 annual submissions from across the globe. The exhibition 10x10x10xTieton is open to all media under 10 inches cubed: a slick strategy for limiting shipping costs to encourage submission fees and give buyers 150 different works to choose from. Painting, photo, fine metals, book making, sculpted wood, wax, stone and paper all find their way to small but mighty Tieton WA each year.
Marketing plan, PR, sales, shipping and logistics, exhibition design, installation, lighting design, content creation, website development, social media strategy, mail and email marketing, content creation
Tieton Mosaic combines the craft of typographic glass mosaic seen in the New York City Subway system with the bold and vibrant designs of Yakima Valley fruit crate labels. The result is a new cultural product with a multitude of entry points: history, craftsmanship, advertisement, customization, typography, and color. Their product fits in a home, an office, a luxury hotel, a bar, or even public art.