Ideas are instantly shared around the world with the click of a button and competition for attention will only become more fierce. Creative endeavors are uniquely fit to stand out through innovative marketing, inventive visuals and custom products. Anyone can have a website or a Facebook page, but very few companies use these tools to effectively target their audience. A strong brand designs the customer experience from first glance to final handshake.
CROWD SOURCING AMERICANA
A Kickstarter campaign was launched July 1, 2015 to transform the façade of the Tieton Post Office in Tieton, Washington into a striking glass mosaic landmark. The work would all be done by Tieton Mosaic, a typographic mosaic signage company. This project represented a large part of Mighty Tieton’s effort to revitalize a small, struggling, agricultural community in central Washington through artisan business incubation. The project was funded over $48,000 through Kickstarter.
Marketing plan, PR, social media strategy, live event coverage, website development, audience segmentation and approach, mail and email marketing, content creation
In 2014, the MIT Center for Art, Science & Technology (CAST) and the MIT Program in Art, Culture and Technology (ACT) presented Resonating MIT, the culmination of a semester-long interdisciplinary collaboration between academic departments and visiting artists Scanner and Stephen Vitiello. It deployed sonic interventions to amplify unexplored spatial atmospheres on MIT’s historic campus, creating a website that still echoes the project.
Social media strategy, live event coverage, marketing plan, website development, content creation
#20FTSANTA was an "invest-ibition" into the theft of a 20 foot tall fiberglass Santa Claus in West Ossipee NH. By asking the audience to do the detective work, we put together an awareness campaign of saintly proportions. The national call for works generated much needed attention towards the theft. The event raised money used to purchase a work of art for the owners of the stolen Santa Claus. And although the investigation turned up short of the stolen saint, there was an unforgettable interview on NPR about the unique storyline.
Marketing plan, PR, social media strategy, live event coverage, website development, mail & email marketing, content creation
The Center for Art, Science & Technology's first biennial symposium “Seeing / Sounding / Sensing” was an intensive two-day event at MIT that invites creative artists to join with philosophers, cognitive neuroscientists, anthropologists, historians and scholars from a range of disciplines in an open-ended discussion about knowledge production. The twofold goal was to challenge each domain’s conventional certainty about “what is known,” “how we know it” or “how we can know more” and to stimulate new issues for possible cross-disciplinary scholarship in the future. Speakers included Bruno Latour, Tauba Auerbach, Tomas Saraceno and Alvin Lucier
Social media strategy, live event coverage, content creation
GiveBIG is the Seattle Foundation's annual 24 hour fundraising drive. Time is crucial and so when the online platform went down in 2016, we helped organizations respond quickly. Participating nonprofits receive partial matching of all donations from the foundation using viral cross promotion through #givebig hashtags and over shares and retweets. Despite the short circuit, our clients broke their campaign fundraising records.
Brand audit, marketing plan, social media strategy, live event coverage, website development, mail & email marketing, content creation
HACKING ART + BUSINESS
Hacking Arts is an annual student run conference at MIT that focuses on the intersection of technology and art, music, fashion and design. Spanning several days, students are encouraged to think creatively about businesses and entrepreneurship.
Marketing, social media strategy, live event coverage, content creation